What HubSpot's terms say about your data

Who owns the data the customer puts in?

The customer · covers all customer data and materials

1. Headline Every plan covers all customer data and materials

   The customer

   You own and retain all rights to the Customer Materials and Customer Data.

   HubSpot Customer Terms of Service (General Terms) (terms), read 2026-10-22 · link to this fact

   General Terms 5.1 'Customer's Proprietary Rights'. Next sentence grants HubSpot permission to use them 'as necessary to provide the Subscription Service and Consulting Services to you, as permitted by this Agreement, and as permitted by applicable law.' 'Customer Data' means all information you submit or collect via the Subscription Service.

2. Detail Every plan covers AI output

   The customer

   Between you and HubSpot, you retain all rights you may have to use and exploit your AI Output.

   HubSpot Product Specific Terms (terms), read 2026-10-22 · link to this fact

   Product Specific Terms 7.5. HubSpot adds that AI Output 'may not be unique across users'.

Does the vendor train AI on it?

Opt-out: on unless the customer turns it off^* · covers all eligible customer data; all eligible customer data (CRM records, communications)

1. Headline Every plan covers all eligible customer data (CRM records, communications)

   Other models: opt-out

   Super Admins can opt out of AI model training at any time by configuring the AI model training option in your AI settings.

   Understand HubSpot's AI model training (ai policy), read 2026-10-22 · link to this fact

   Same article: 'By default, the setting will be turned on.' Examples of HubSpot's own models: CRM deduplication, search, business card scanner, email segmentation, spam detection, deal-close prediction; some are trained 'on data across many customer accounts'. 'It is not possible to delete previously used data from trained models. Opt-outs will only apply moving forward.' Accounts with Sensitive Data on are opted out and cannot opt in. Same on every plan (article: 'All products and plans').

2. Headline Every plan covers all eligible customer data

   Generative: opt-out^*

   We may also use Customer Data to train our AI models in compliance with our obligations under the Agreement.

   HubSpot Customer Terms of Service (General Terms) (terms), read 2026-10-22 · link to this fact

   Reading: General Terms 5.3.1 lets HubSpot train 'our AI models' with no carve-out for generative models, and the opt-out ('You may opt out of having your Customer Data used for this purpose by updating your settings in your HubSpot account') covers all of them. No HubSpot page says whether HubSpot itself trains generative models on customer data; the third-party providers behind its generative features (e.g. OpenAI) may not train on it (see detail fact).

3. Detail Every plan covers customer data sent to AI service providers

   Generative: no

   Importantly, we do not permit the AI service providers we engage to provide the Subscription Services to use customer data for model training, and we enforce zero data retention wherever possible.

   HubSpot AI Cloud Infrastructure | Frequently Asked Questions (ai policy), read 2026-10-22 · link to this fact

   Covers third-party providers only (OpenAI and others listed on the Sub-Processors page), not HubSpot's own models. The AI Trust page says the same: 'We also have strong contractual guarantees that they do not train their models on HubSpot customer data.'

4. Supporting Every plan covers all customer data

   Other models: opt-out

   You can control whether your data is used to improve HubSpot's models, and opting out is always available.

   HubSpot's AI Trust and Safety (ai policy), read 2026-10-22 · link to this fact

   AI Trust page FAQ 'Is my data used to train AI?'. The Manage AI settings article adds that the AI Model Training toggle is on by default and 'Toggle changes are logged for audit logs.'

Does the vendor keep a right to use it aggregated, de-identified or as usage data?

Reserved · covers usage data about how users interact with the product

1. Headline Every plan covers usage data about how users interact with the product

   Reserved

   When we share statistical information externally in this way, the data will be aggregated and we will not identify individual users or customers.

   HubSpot Privacy Policy (privacy policy), read 2026-10-22 · link to this fact

   Privacy Policy 2.3. Preceding sentences: HubSpot uses 'usage data about how you or your users interact with our product and services to develop and improve our products' and 'may publish data about how our product and services are being used across our customer base.' The General Terms have no separate aggregated-data clause; the DPA's CCPA section points to the Privacy Policy's 'Usage Data' section.

2. Detail Every plan covers website visitor data from the HubSpot tracking code

   Reserved

   We may use data collected through the HubSpot Tracking Code, which may include Personal Data such as IP addresses and other online identifiers ("Website Data") to provide, maintain, append, improve, enhance, and develop our commercial dataset and Subscription Services.

   HubSpot Customer Terms of Service (General Terms) (terms), read 2026-10-22 · link to this fact

   General Terms 5.3.2. HubSpot acts as controller for this data unless the customer disables Intent data sharing and uses no enrichment products. About 40 words; kept whole for meaning.

What can the customer export, and who can run it?

Everything by an admin through an admin screen or the API^* · covers CRM records (contacts, companies, deals, tickets, calls, custom objects) with properties and associations

1. Headline Every plan covers CRM records (contacts, companies, deals, tickets, calls, custom objects) with properties and associations

   Everything by an admin through an admin screen or the API^*

   You can export your records (e.g., contacts, deals) in your HubSpot account.

   Export your records (help article), read 2026-10-22 · link to this fact

   Article is 'Available with ... All products and plans'; 'Export permissions are required to export records' (a user permission set by admins, so who=admin). Formats from the article's file limits (CSV, XLSX, XLS). scope=all is a reading of the 'Export your content and data' index, which lists an export path for every data type; activities (calls, notes) and inbox conversations go through the Engagements and Conversations APIs, hence api. Download links expire after 30 days.

2. Detail Every plan covers inbox conversations and chat transcripts

   Part of it by an admin through the API

   Inbox data can be exported using the Conversations API to export inbox data .

   Export your content and data (help article), read 2026-10-22 · link to this fact

   Next sentence: past chat transcripts need the Conversations API, 'or manually copy, print/save to PDF, or use a third-party tool.' No in-app export for inbox data. Quote ends with a space before the period as on the page.

3. Detail Starter, Professional, Enterprise covers CRM records: contacts, companies, deals, tickets, custom objects, products, calls, conversations, tasks

   Part of it by an admin through an admin screen

   A Starter or Professional subscription is required to back up your data once per week.

   Back up CRM data (help article), read 2026-10-22 · link to this fact

   'An Enterprise subscription is required to back up your data once every 24 hours.' Super Admin permission required; zip of CSV files per object; 'Associations and activity data aren't included.' Not on Free.

How much history does the plan keep?

All of it^* · covers CRM records and customer personal data

1. Headline Every plan covers CRM records and customer personal data

   All of it^*

   Subject to the 'Deletion or Return of Customer Personal Data' section of this DPA, we will Process Customer Personal Data for the duration of the Agreement, unless otherwise agreed in writing.

   HubSpot Data Processing Agreement (data processing addendum), read 2026-10-22 · link to this fact

   DPA Annex 1A, retention period. Reading: no terms or help page read sets a history limit on CRM records on any plan, and the DPA keeps data for the whole agreement. Free accounts are the exception in practice: they are deactivated after 120 days of inactivity (see detail).

2. Detail Free covers whole free account

   All of it

   Free accounts will be deactivated after 120 days of inactivity.

   Recover your inactive HubSpot account (help article), read 2026-10-22 · link to this fact

   Next sentence: 'You then have 90 days to reactivate the account before it's purged and can't be recovered.' General Terms 4.4.4: 'We may terminate your subscription to the Free Services due to your inactivity.' Data age is not limited; the whole account goes.

3. Detail Every plan covers workflow action logs

   180 days, older data hidden, not deleted

   180 days: all workflows action log data will be stored.

   Export your content and data (help article), read 2026-10-22 · link to this fact

   From 180 days to 2 years only high-level action log data is kept; enrollment history after 2 years. Export logs stay visible for 3 years (Export your records).

How long is data kept after the account ends, and can it still be exported?

1. Headline Free covers all customer data

   None, export before the account ends

   We strongly recommend retrieving your Customer Data prior to the end of your Subscription Term; for the HubSpot Smart CRM and Free Services, we will not provide you with any access to Customer Data after termination or expiration of your Subscription Term.

   HubSpot Product Specific Terms (terms), read 2026-10-22 · link to this fact

   Product Specific Terms 1.3. Deletion timing is not given: the DPA (3.6) says HubSpot will 'delete or return all Customer Data ... in accordance with the procedures set out in our Product Specific Terms', backups deleted 'in accordance with our deletion practices'. About 40 words.

2. Headline Starter, Professional, Enterprise covers all customer data

   None, export before the account ends

   We strongly recommend retrieving your Customer Data prior to the end of your Subscription Term; for the other Hub Subscription Services we will not provide you with any access to Customer Data after termination or expiration of your Subscription Term.

   HubSpot Product Specific Terms (terms), read 2026-10-22 · link to this fact

   Product Specific Terms 5.1.1 (Sales, Service, Content, Data Hub and others). But canceling a paid plan first drops the account to the free tools (General Terms 4.5: 'If your paid subscription is terminated or expires, we will continue to make available to you our Free Services'), so records stay reachable until the free account is deleted or ended. Marketing Hub Professional and Enterprise have a 30-day window (product fact).

3. Headline Marketing Hub Professional and Enterprise covers all customer data

   30 days to export

   For Marketing Hub Professional - Marketing Contacts and for Marketing Hub Enterprise - Marketing Contacts, if you make a written request within thirty (30) days after termination or expiration of your subscription, we will provide you with temporary access to the Subscription Service to retrieve, or we will provide you with copies of, all Customer Data then in our possession or control.

   HubSpot Product Specific Terms (terms), read 2026-10-22 · link to this fact

   Product Specific Terms 3.3.3; about 50 words, kept whole. A re-activation fee may apply. After 30 days 'we will have no obligation to maintain or provide you the Customer Data' and HubSpot will delete it.

4. Supporting Starter, Professional, Enterprise covers whole account

   No fixed window; export on request

   Following the cancellation date, your account will be downgraded to HubSpot's free tools.

   Downgrade or cancel your HubSpot subscription (help article), read 2026-10-22 · link to this fact

   Backs the paid headline's note: after a paid cancel the account and its records remain on the free tools until a Super Admin deletes the account. Mid-contract cancellations are not permitted.

5. Detail Free covers whole free account

   90 days to export^*

   You then have 90 days to reactivate the account before it's purged and can't be recovered.

   Recover your inactive HubSpot account (help article), read 2026-10-22 · link to this fact

   Reading: a free account deactivated for inactivity (after 120 days) can be reactivated for 90 days, which restores access and so export; after that it is purged.

What the read couldn't settle

• Generative training by HubSpot itself is a reading of General Terms 5.3.1 ('our AI models'); no page separates HubSpot's own generative models. HubSpot Model Cards and the AI Trust FAQ page (trust center) were not fetched.
• Plans are per Hub (Marketing, Sales, Service, Content, Data, Revenue); grouped as Free, Starter, Professional, Enterprise. after_cancel splits by product: only Marketing Hub Professional and Enterprise get a 30-day retrieval window.
• Paid cancel drops the account to free tools (records stay), so the 'no access after termination' headline bites only when the whole agreement or free account ends; how the table should show this needs a call.
• Deletion timing after termination is not given in days: the DPA defers to the Product Specific Terms and HubSpot's 'deletion practices' for backups.
• Export who=admin is a reading of 'Export permissions are required'; any user can hold that permission if a Super Admin grants it. Free-plan API access for activity and inbox export not checked.
• legal.hubspot.com/hubspot-ai-terms returns 404; HubSpot's AI terms sit in Product Specific Terms section 7 (listed as hubspot-pst).

Documents

13 of 13 read. Each fact above names the one it comes from.

1. HubSpot Customer Terms of Service (General Terms) Terms · version 2026-09-16 · read 2026-10-22
2. HubSpot Product Specific Terms Terms · version 2026-09-16 · read 2026-10-22
3. HubSpot Data Processing Agreement Data processing addendum · version 2026-09-16 · read 2026-10-22
4. HubSpot Privacy Policy Privacy policy · version 2026-09-16 · read 2026-10-22
5. HubSpot's AI Trust and Safety AI policy · read 2026-10-22
6. Understand HubSpot's AI model training AI policy · version 2026-09-08 · read 2026-10-22
7. Manage AI settings Help article · version 2026-09-08 · read 2026-10-22
8. HubSpot AI Cloud Infrastructure | Frequently Asked Questions AI policy · version 2026-07-21 · read 2026-10-22
9. Export your records Help article · version 2026-04-02 · read 2026-10-22
10. Export your content and data Help article · version 2026-09-25 · read 2026-10-22
11. Back up CRM data Help article · version 2026-06-04 · read 2026-10-22
12. Downgrade or cancel your HubSpot subscription Help article · version 2026-07-09 · read 2026-10-22
13. Recover your inactive HubSpot account Help article · version 2026-09-08 · read 2026-10-22